Paloma Coffee & Bakery

163 Nassau Avenue | Greenpoint | built 1931

The city photographed every building for its tax records around 1940 and again in the 1980s. NYC Municipal Archives.

Written with AI from the source each entry cites, then fact-checked.

2020
Reuben Villagomez's pastry chef ad is answered by Chez Panisse veteran Alexander Zecena
In 2020, at the height of the pandemic, Reuben Villagomez advertised for a pastry chef, and the reply came from Alexander Zecena, who had worked at Chez Panisse and The French Laundry. Atlas Obscura says the two had ambitions well beyond the shop's cramped kitchen and the tiny window from which espresso was handed out.
Source: atlasobscura.com
2024
Paloma grows from a coffee window into a full-scale bakery
Atlas Obscura says that by 2022, regulars at Paloma's small window were noticing extravagant creations, such as a towering, multitiered birthday cake covered in sprinkles. By 2024 the shop had grown into a full-scale bakery. Its ham and cheese croissant holds Manchego, 12-month-aged Serrano jamon and exactly 12 rum-soaked golden raisins, a nod to the Spanish New Year custom of eating 12 grapes for luck.
Source: atlasobscura.com

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