404 Broadway

also 406A Broadway, 406 Broadway | Civic Center | built 1915

The city photographed every building for its tax records around 1940 and again in the 1980s. NYC Municipal Archives.

Written with AI from the source each entry cites, then fact-checked.

1854
The middle of Peter Lorillard's three matching Broadway buildings goes up at No. 404
No. 404 was the central building of the three that Lorillard, a tobacco manufacturer, commissioned in 1853-54. At roughly 27 and a half feet wide, its storefront was made of cast iron by Daniel D. Badger's Architectural Iron Works. Companies making shirts and baskets, and importers of French millinery, rented the building.
“…the central of three five-story buildings erected for Lorillard with Italianate facades designed to appear as one unified structure…”
Source: NYC Landmarks Preservation Commission
1938
Kelley and Hess remake 404 Broadway as a three-story store and office building
Frederic P. Kelley and Arthur Paul Hess redesigned the building in 1938 for Charles F. Noyes, one of three neighboring former Lorillard buildings they remade for him. The new red brick front has bands of steel casement windows and a parapet with orange brick stripes, replacing the original Italianate look. At the time of designation a textile firm occupied the building.
“One of three adjacent buildings designed by Frederic P. Kelley and Arthur Paul Hess for Charles F. Noyes…”
Source: NYC Landmarks Preservation Commission

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