654 Broadway
NoHo | built 1884
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The city photographed every building for its tax records around 1940 and again in the 1980s. NYC Municipal Archives.
Written with AI from the source each entry cites, then fact-checked.
- 1866
Charles Scribner's publishing firm moves into a former house at 654 Broadway, once merchant Edwin Post's home
In the 1830s the dwelling at 654 Broadway belonged to merchant Edwin Post and ranked among the finest residences in New York. When the Civil War ended, the neighborhood had become almost wholly commercial, and in 1866 the publishing house of Charles Scribner moved into the old residence. Real-estate broker Daniel Birdsall demolished it in 1883 for a new building.
Source: Daytonian in Manhattan
- 1884
J. Morgan Slade completes a six-story cast-iron store building for broker Daniel Birdsall
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Built in 1883-84 for Daniel Birdsall & Company, the six-story neo-Grec building has a cast-iron front made by the Lindsay, Graff and Megquier foundry. Birdsall (1842-1920) was a Brooklyn Heights resident who brokered stores, warehouses and lofts and had his office at Broadway and Worth Street for four decades. Small manufacturers filled the building into the mid-twentieth century, and its upper floors now serve as live-work space.
- 1906
Bernarr Macfadden is arrested over posters at his Physical Culture Restaurant at 654 Broadway
Around 1904 the ground floor housed the Physical Culture Restaurant, run by fitness publisher Bernarr Macfadden. In March 1906 anti-vice crusader Anthony Comstock had him arrested for displaying posters of male and female athletes advertising a physical culture show at Madison Square Garden. Three judges split on the case: two called the pictures harmful to public morals, one saw nothing wrong. Macfadden and the restaurant's manager received suspended sentences.
Source: Daytonian in Manhattan
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