Casoni
100 West 37th Street | also 989 Avenue of the Americas | Garment District | built 2024
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The city photographed every building for its tax records around 1940 and again in the 1980s. NYC Municipal Archives.
Written with AI from the source each entry cites, then fact-checked.
- 1924
A 21-story office building is built at 989 Sixth Avenue
In 1924 a 21-story office building went up at 989 Sixth Avenue, on the block between West 36th and 37th Streets. It was the earlier building on this lot, and the tower at 100 West 37th Street now stands where it did.
Source: Internet Archive
- 2007
Chetrit and Yadidi pay $49 million for 989 Sixth Avenue and the lot beside it
In 2007 developers Isaac Chetrit and Ray Yadidi reportedly paid $49 million for the 21-story building at 989 Sixth Avenue, along with the empty lot next door at 991. The site then sat largely untouched for years. The office building's ground floor housed the Bead Center, a store selling beads and string, and the vacant lot became a temporary Herald Square District Shopping Court.
Source: Internet Archive
- 2015
Investors add a neighboring lot and air rights to their Sixth Avenue tower site
Isaac Chetrit and Ray Yadidi, who paid $49 million in 2007 for the 21-story building at 989-991 Sixth Avenue, paid $54.3 million in 2015 for the adjoining lot at 993 Sixth Avenue. In that same year they purchased the air rights above the neighboring Greenwich Savings Bank Building. The combined site later became the tower now called Casoni.
Source: Wikipedia
- 2021
Owners file to demolish the 1924 office building and build a 68-story tower
In December 2021 Chetrit and Yadidi filed plans to demolish the 21-story building at 989 Sixth Avenue and, the same day, submitted documents for a 68-story building at 100 West 37th Street. The tower would be mostly residential, with about 300 apartments in nearly 300,000 square feet and 86,800 square feet set aside for commercial use. The listed architect was Damir Sehic of C3D Architecture. An 80-story scheme by Kohn Pedersen Fox, reported in 2016, had never come to fruition.
Source: Internet Archive
- 2023
With banks out of reach, Sioni borrows $47 million to start the tower
In 2022 the Sioni Group was in talks to borrow $350 million for the skyscraper while preparing to demolish the existing building at 989-991 Sixth Avenue, but high interest rates kept traditional banks from financing it. In 2023 it borrowed $47 million from Valley National Bank for construction. Renderings came out that August, and by November the lot had been cleared.
“In 2023, Sioni borrowed $47 million from Valley National Bank for the building's construction.”
Source: Wikipedia
- 2025
A $275 million construction loan lets the long-delayed tower proceed
In April 2025 Sioni Group and Isaac and Eli Chetrit secured a $275 million construction loan from Intervest and Affinius Capital for the tower, nearly two decades after they began assembling the site in 2007. The Real Deal noted that a $350 million loan reported as close in 2022 had not materialized, likely held up by Federal Reserve rate increases. The developers also hired Real New York as exclusive brokerage for the 311-unit building, expected to open in 2026.
Source: therealdeal.com
Further reading
- 100 West 37th StreetWikipedia
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