13 Morton Street
also 47 7th Avenue South | West Village | built 1896
Open on the map3 entries
Written with AI from the source each entry cites, then fact-checked.
- 1895
Joseph Buttenweiser builds a 22-apartment tenement at 13 Morton Street
Read more
Joseph L. Buttenweiser built 13 Morton Street in 1895-96, with George F. Pelham as architect, mixing Romanesque and Renaissance Revival styles. It was planned for 22 families, with two apartments and stores in the basement and four apartments per upper floor. The 1900 census found 17 families, a mix of native-born and immigrant households whose members worked as bar keepers, carpenters, bookkeepers and fish packers.
- 1914
Seventh Avenue South's extension slices the back off 13 Morton Street
In 1914 the extension of Seventh Avenue south toward Varick Street cut across the old street grid at an angle, and a large part of the rear of 13 Morton Street was removed to make room. The building was left with an irregular back facade that now fronts the avenue. By 1910, Italian immigrants made up ten of its 17 families, and by 1930 six of nine households were first-generation Italian.
“…a significant portion of the rear of the building was shaved off to make way for the extension of Seventh Avenue south to Varick Street…”
- 1933
Rainbow Dairies runs a wholesale milk business at 13 Morton Street
John E. Rosasco, an Italian-born man naturalized in 1874, founded a wholesale milk business at 13 Morton Street called Rainbow Dairies, Inc., which did well into the 1950s. A one-story addition built next door in 1933 was probably meant for the company. Photographs from about 1938 show milk crates and jugs piled against it and a Rainbow Dairies truck parked outside.
“…established a wholesale milk business at no. 13 Morton Street —Rainbow Dairies, Inc. —that prospered into the 1950s…”
Nearby
- 9-11 Morton Street51 7th Avenue South | 3 entries
- 7 Morton Street2 entries
- 14 Morton Street2 entries
- 5 Morton Street2 entries
- 57 7th Avenue South2 entries
- 8 Morton Street5 entries