Palazzo Chupi
360 West 11th Street | West Village | built 2006
Open on the map10 entries
Written with AI from the source each entry cites, then fact-checked.
- 2005
Julian Schnabel builds a 170-foot pink tower on his horse-stable studio before the zoning changes
The painter Julian Schnabel, who kept his studio in a brick horse stable here, began building atop it shortly before the neighborhood was rezoned in 2005 with a 75-foot height limit. The finished Palazzo Chupi rises about 170 feet, more than twice that cap. Neighbors protested with signs reading "No More Monuments to Greed," and the preservationist Andrew Berman likened it to a Malibu Barbie house that had blown up.
Source: curbed.com
- 2005
Julian Schnabel conceives the pink Palazzo Chupi as the far West Village is rezoned
The artist Julian Schnabel conceived Palazzo Chupi in 2005, at the moment the far West Village, the area west of Washington Street, was being rezoned. Neighbors protested its construction with placards such as No More Monuments to Greed, and later charged that work was done illegally to beat a 75-foot height limit for new buildings. The neo-Mediterranean condo, set on top of an old stable, rises 170 feet.
Source: Internet Archive
- 2007
Richard Gere buys a Palazzo Chupi apartment for $12 million, then resells it for less
In the fall of 2007, as the luxury market approached its peak, the actor Richard Gere paid $12 million for one of the building's five units. He showed little interest in it as a pied-a-terre, listing it in April 2008 at $17.995 million and cutting the price to $15 million that October. In late 2009 the apartment resold for about $1 million less than he had paid.
Source: Internet Archive
- 2008
Schnabel says he built the palazzo because he could, then sells a Picasso to pay for it
Schnabel told the New York Times in 2008 that he wanted more space and thought two or three apartments might pay for it. He said he sketched the design in 15 minutes, but the project cost more and sold for less than hoped. He had to auction a Picasso painting to cover construction, and the building debuted in the financial crisis, so prices were cut. Richard Gere bought a unit but never moved in.
Source: curbed.com
- 2008
The pink Venetian-style tower is named after a Spanish lollipop and Schnabel's wife's nickname
Schnabel designed the building as a Venetian-style palazzo on top of the old stable, painted a bold pink and holding five large condominium units. He uses the lower four floors as a studio, with a garage, gallery space and swimming pool. The name comes from the Spanish lollipop Chupa Chups; Chupi was his pet name for his second wife, Olatz Lopez Garmendia.
“The name is taken from the trendy Spanish lollipop called "Chupa Chups"; Schnabel used Chupi as a pet name for his second wife Olatz López Garmendia.”
Source: Wikipedia
- 2008
Half the palazzo stands empty as Schnabel cuts prices by up to $8 million
By November 2008 the palazzo, finished just as the city's economy slid, was still half empty. Schnabel had first marketed it by word of mouth to rock-star friends, then hired Brown Harris Stevens and later Corcoran, cutting asking prices on the two unsold units, each nearly 4,000 square feet, from $32 million to $24 million and from $27 million to $23 million. A Credit Suisse managing director, William Brady, had paid $15.5 million for another unit.
Source: Internet Archive
- 2009
Schnabel puts the last two unsold apartments up for rent at $50,000 and $40,000 a month
In April 2009 the last two unsold units, a top-floor triplex and a duplex, were offered for rent at $50,000 and $40,000 a month. Units had first been priced between $15 million and $30 million, and a year on the market had cut the remaining two to $22 million and $19 million. Richard Gere bought one and tried to resell it, while Bono and Madonna reportedly looked and passed.
Source: raisingtheroof.blogs.nytimes.com
- 2009
Schnabel rents out two apartments and prepares to sell a Picasso to repay his loans
In April 2009 the two unsold units, a top-floor triplex and a duplex, went up for rent at $50,000 and $40,000 a month. The following week Schnabel was scheduled to auction a Picasso painting, Femme au Chapeau, which he had owned for 20 years, to repay the loans he took out to build the project. Bono and Madonna had reportedly been interested in buying but passed.
Source: Internet Archive
- 2009
The penthouse once listed at $32.5 million sells for $10.5 million
In October 2009 the triplex penthouse, with its Venetian-style arches and an earlier asking price of $32.5 million, sold for $10.5 million to the Credit Suisse banker William J. B. Brady, who had paid $15.5 million for a slightly smaller apartment a year earlier. The last unit Schnabel was selling, a 3,960-square-foot duplex, was reported to be in contract negotiations at a $12.95 million asking price.
Source: Internet Archive
- 2025
Three floors of Schnabel's studio space open as a rental venue for events
In February 2025 three floors of the building, described as Schnabel's own studio in the older part of the structure, were offered for private events through the firm Hush. The rooms have brick walls, harlequin tile floors, an art-book library and what looks like a taxidermied bear. Schnabel and his art-dealer son Vito also keep private residences in the building, where the last condo sale was 15 years earlier.
Source: curbed.com
Further reading
- Palazzo ChupiWikipedia
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