The NoMad (Johnston Building)
1170 Broadway | also 1164 Broadway | NoMad | built 1903
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The city photographed every building for its tax records around 1940 and again in the 1980s. NYC Municipal Archives.
Written with AI from the source each entry cites, then fact-checked.
- 1902
Caroline Johnston, living in Stuttgart, plans a 12-story store and loft building at Broadway and 28th Street
Caroline H. Johnston managed Manhattan property from Stuttgart, Germany, and bought the corner at 1172 Broadway for $250,000 in 1897, then the neighboring lots in 1898 and 1900. On March 15, 1902, the Record & Guide reported she would put up a 12-story building there. Schickel & Ditmars filed plans a month later with a $500,000 budget for a site of about 105 by 103 feet.
Source: Daytonian in Manhattan
- 1912
Atlantic Terra Cotta moves into the Johnston Building, which fills with architects and builders
The limestone building at 1170 Broadway filled mostly with architects and construction firms, among them Bosworth & Holden and James B. Ware & Sons. In June 1912 Johnston renewed the show windows and roof, and that year the Atlantic Terra Cotta Company took space and stayed into the 1920s. The name Johnston Building faded, probably because another Johnston Building stood on Broad Street.
Source: Daytonian in Manhattan
- 1916
A corset trade publisher moves in and stays 37 years
In 1916 the A. J. Haire Publishing Company took offices at 1170 Broadway. It put out a monthly trade journal, The Corset and Underwear Review, and an annual International Corset & Underwear Directory. Haire stayed until 1953, after which the surrounding neighborhood slid as modern Midtown office towers drew tenants away and small shops and offices replaced the earlier firms.
Source: Daytonian in Manhattan
- 1985
A tenant here, Josalam, wins a third patent for lighter bulletproof clothing
Joseph J. Samowich ran a small company called Josalam from the building. He received a patent in October 1983 for a decorative laminate he also called Josalam, and by April 1985 the New York Times reported his third patent for soft body armor. He said the design needed fewer layers of fabric and cost less than what police and military used.
Source: Daytonian in Manhattan
- 2012
The Sydell Group turns the hotel-like office building into the NoMad hotel
Schickel & Ditmars gave the 1903 building a rounded corner, a cupola and a lavish entrance that suited a high-end hotel more than an office block, in a stretch of Broadway lined with upscale hotels. In 2012 the Sydell Group made it an actual hotel and restaurant, with interiors by the French designer Jacques Garcia, in a renovation that revived the original Beaux-Arts showpiece.
Source: Daytonian in Manhattan
- 2012
The NoMad restaurant opens, built around a roast chicken for two
Chef Daniel Humm and Will Guidara of Eleven Madison Park conceived the restaurant, which opened in 2012 and later held a Michelin star. Its signature dish was a whole chicken for two stuffed with foie gras and truffles. Five rooms included a glass-ceilinged atrium. Their plan to open it themselves led Danny Meyer, who owned Eleven Madison Park, to sell them that restaurant.
“Their proposal to open the NoMad restaurant themselves prompted Meyer to sell them Eleven Madison Park, as the two restaurants would be in competition.”
Source: Wikipedia
- 2019
The hotel's owners miss more than $100 million in payments and face a foreclosure auction
Court filings showed that Sydell Group and Make It Nice, which held the hotel through a ground lease with the Haddad Organization, had not repaid over $100 million to lenders and investors since late 2018. Colony Capital, holder of a $35 million mezzanine loan, set a UCC foreclosure auction for June. Haddad also sued, citing building-code violations including defective facade work.
Source: therealdeal.com
Further reading
- The NoMadWikipedia
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